{"product_id":"marco-lodola-ballerina","title":"Marco Lodola - Dancer","description":"\u003cp\u003e The work draws on a pop aesthetic in the use of sign elements and in their\u003cbr\u003e\n serial repetition. Pop Art was born in the United States in the second half of the\u003cbr\u003e\n 20th century as an interest\/criticism, by artists, towards the\u003cbr\u003e\n contemporary \"consumer society.\" All the expressions of Pop Art\u003cbr\u003e\n presuppose a sort of double bind with the world of consumerism and\u003cbr\u003e\n of the mass media. On the one hand, it is the work of art that is reduced to a mere\u003cbr\u003e\n consumer product, thanks to the use of advertising language in the works and\u003cbr\u003e \nto their serial reproduction thanks to mechanical processes. On the other hand, they are\u003cbr\u003e\n It is precisely the advertising images and consumer goods that become themselves\u003cbr\u003e\n works of art, as the most genuine and truthful expression of the new\u003cbr\u003e\n society.\u003c\/p\u003e\n\n\n\u003cp\u003e Marco Lodola's artistic production is linked to a pop aesthetic both\u003cbr\u003e\n formal and conceptual level. From an aesthetic point of view it is evident how\u003cbr\u003e\n Lodola uses a mass-media visual language when simplifying\u003cbr\u003e\n the images, making them iconic and combining them with an aggressive chromaticism,\u003cbr\u003e\n compact and brightly colored. Something very similar to a language\u003cbr\u003e\n advertising, created with the aim of attracting and fascinating. Even as far as\u003cbr\u003e\n regarding the subjects Lodola sticks to a Pop vocabulary, because a large part\u003cbr\u003e\n some of his works concern those mythical 60s, the era of the economic boom,\u003cbr\u003e\n one of the most popular and iconic seasons, indeed, in Italian history.\u003c\/p\u003e\n\n\n\u003cp\u003e Marco Lodola was born in Dorno in 1955. He trained at the Academy of Fine Arts\u003cbr\u003e \nArts of Florence. In the 1980s he approached Futurism. Lodola combined his\u003cbr\u003e\n visual art to other disciplines, such as music and literature. His\u003cbr\u003e\n artistic language is characterized by the use of plastic materials in which\u003cbr\u003e\n physically introduces light. He has participated in several editions of the Biennale\u003cbr\u003e\n of Venice. He created the poster for the Turin Olympics in 2006 and the\u003cbr\u003e\n The Ariston Theatre's facade for the 2008 Sanremo Music Festival.\u003c\/p\u003e","brand":"Crotti Lorenzo Matteo abbassata da 3000 a 1900€","offers":[{"title":"Default Title","offer_id":56218365886850,"sku":"LMCR003","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/7065\/3058\/files\/LODOLA4.jpg?v=1768473058","url":"https:\/\/cjfh11-ee.myshopify.com\/en\/products\/marco-lodola-ballerina","provider":"Venderequadri","version":"1.0","type":"link"}