Giorgio Armani - First original drawings from the historic collection

This work is of extraordinary value and interest for the history of fashion and design (and therefore art), both in Italy and beyond. It is a collection of eight sketches by Giorgio Armani, which document the designer's first collection, created in 1974, a year before the founding of his eponymous company. The eight drawings in this collection are part of a larger collection of 32 sheets created for Sincon's Italiana of Valdagno, a leather clothing company that first launched Giorgio Armani into the world of fashion. Consisting of four panels, the collection is protected by the Superintendence of Fine Arts of Verona. Indeed, from a more specifically artistic perspective, the eight drawings from this collection have extraordinary value, both historically and aesthetically, because of all the creative processes that shape a designer's work, one that arouses the greatest curiosity and fascination is the creation of sketches: it is from the sketch that a collection or garment begins to take shape, and it represents the essence of the designer who conceived them. In this case, we are talking about Giorgio Armani, one of the most iconic designers in the history of global fashion. And we can rightly say that the eight drawings in this collection are a truly exemplary testimony to the extraordinary innovative scope that, from the very beginning, characterized Giorgio Armani's early stylistic experiments. Indeed, we recognize in them all the iconic elements that have made the Armani name unique and inimitable worldwide. The inspiration from 1920s America, from the clean, square lines of the Art Deco aesthetic, is already clear. The jackets in particular, which would become one of the emblems of the Armani fashion house, shift proportions, becoming wider and deconstructed in highly original cuts that blend classic and innovative. The same goes for the sweaters and trousers (both long and knee-length), which are roomy, yes, but always contained within a clean, rigorous line. In short, in these 1974 sketches, the genius of Giorgio Armani already anticipates the global fashion trends of the 1980s, an era that would see his name take center stage. The same goes for the colors, colorful but generally cool, with a clear prevalence of what would become known as "Armani blue." Formally, too, the eight drawings prove to be a precious artistic testament, in the master's skill with which, through a few lines and washes of color, the designer manages to create designs brimming with personality and immediately communicate the final idea of ​​the garment. Giorgio Armani (born July 11, 1934, in Piacenza) is an Italian fashion designer and entrepreneur, founder of the eponymous company, one of the world's leading fashion brands. Raised in Piacenza, he moved to Milan with his family in 1949. He worked as a clerk for La Rinascente until 1965, when he was hired by Nino Cerruti to redesign the fashion for the Hitman brand, which manufactured products for Lanificio Fratelli Cerruti. His name first appeared in the fashion world through the leatherwear brand Sicons. In 1974, the Armani by Sicons line was launched, which finally convinced him to create his own brand. His first collection dates back to 1975, the year he founded the company of the same name with his life partner, Sergio Galeotti. In 2002, Armani signed an agreement with Safilo to produce an exclusive line of eyewear, called Emporio Armani Occhiali. In 2000, the Guggenheim Museum in New York held a retrospective of his work. In addition to his hugely successful perfume line, his most famous brands include Emporio Armani and Armani Jeans. Giorgio Armani founded a chain of boutiques spanning the globe. In June 2013, he opened a new boutique on Via Condotti in Rome with an inaugural party attended by, among others, Milla Jovovich, Tina Turner, Clive Owen, Paolo Sorrentino, Giuseppe Tornatore, Laura Biagiotti, Margherita Buy, Ornella Muti, Raul Bova, Maria Grazia Cucinotta, Valeria Golino, Fiorello, Sophia Loren, and Emma Bonino. The one proposed here is a work of extraordinary value and interest as regards the history of Italian fashion and design (and therefore of art) and beyond. It is a collection of eight sketches made by Giorgio Armani, which testify to the first collection signed by the designer and created in 1974, that is a year before the foundation of the homonymous company. The eight drawings contained in this collection are part of a larger collection of 32 sheets created for Sincon's Italiana of Valdagno, a company that produced leather clothing and was the first to launch Giorgio Armani, projecting him into the world of fashion. Composed of four panels, the collection is protected by the Superintendence of Fine Arts of Verona. In fact, from a more specifically artistic point of view, the eight drawings from this collection have an extraordinary value, both historical and aesthetic, since among all the creative processes that determine the work of a stylist, one of those that stimulate greater curiosity and the charm is precisely that of the creation of the sketches: it is starting from the sketch that a collection or a dress begins to take shape, and it represents the essence of the designer who created them. In this case we are talking about Giorgio Armani, one of the most iconic stylists in the history of fashion worldwide. And we can rightly say that the eight drawings in this collection are truly exemplary testimony to the extraordinary innovative scope that immediately characterized Giorgio Armani's first stylistic endeavors. In fact, we recognize all the iconic elements that have made the name of Armani unique and inimitable in the world. The inspiration to America of the 1920s is already clear, to the clean and squared lines of the Art Déco aesthetic. The jackets in particular, which will become one of the emblems of the Armani fashion house, change proportions, widen and deconstruct into very original cuts that blend classic and innovation. The same goes for the shirts and trousers (both long and knee-length) wide yes, but always contained in a clear, rigorous line. In these sketches from 1974, the genius of Giorgio Armani already anticipates world fashion trends in the 1980s, an era that will see his name as the absolute protagonist. The same goes for the colours, colorful but tendentially cold, with a clear prevalence of what will become known as “Armani blue”. Even from a formal point of view, the eight drawings reveal a precious artistic testimony, in the skill with which the master manages, through a few lines and veils of color, to give life to sketches full of personality and to immediately communicate the final idea of ​​the dress. Giorgio Armani (Piacenza, 11 July 1934) is an Italian stylist and entrepreneur, founder of the company of the same name, one of the most important brands in the world in the fashion field. Raised in Piacenza in 1949 he moved with his family to Milan. He worked as a clerk for La Rinascente until 1965, the year in which he was hired by Nino Cerruti to redesign the fashion of the Hitman brand, the packaging of the products of the Lanificio Fratelli Cerruti. His name appears directly in the fashion universe for the first time through the Sicons leather clothing brand. In fact, in 1974 the Armani by Sicon's line was born, which definitively convinced him to create a personal brand. His first collection dates back to 1975, the year in which he founded the company of the same name, together with his life partner Sergio Galeotti. In 2002 Armani signed an agreement with the Safilo company for the production of an exclusive line of eyewear, called Emporio Armani eyewear. In 2000 the Guggenheim Museum in New York gave him a retrospective. In addition to the hugely commercially successful perfume line, its most famous brands include Emporio Armani and Armani Jeans. Giorgio Armani has founded a chain of boutiques spread all over the world. In June 2013 the new boutique in via Condotti in Rome opens with an inaugural party attended by, among others, Milla Jovovich, Tina Turner, Clive Owen, Paolo Sorrentino, Giuseppe Tornatore, Laura Biagiotti, Margherita Buy, Ornella Muti, Raul Bova, Maria Grazia Cucinotta, Valeria Golino, Fiorello, Sophia Loren and Emma Bonino.

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