Marco Lodola - Woman in the Mirror

The work draws on a pop aesthetic in its use of sign elements and their serial repetition. Pop Art was born in the United States in the second half of the 20th century as an interest/critique by artists of the contemporary "consumer society." All expressions of Pop Art presuppose a sort of double bond with the world of consumerism and the mass media. On the one hand, the artwork is reduced to a mere consumer product, thanks to the use of advertising language in the works and their serial reproduction through mechanical processes. On the other, it is the advertising images and consumer goods themselves that become works of art, as the most genuine and truthful expression of the new society.

Marco Lodola's artistic production is rooted in a pop aesthetic, both formally and conceptually. Aesthetically, it's clear that Lodola employs a mass-media visual language, simplifying images, rendering them iconic, and combining them with an aggressive, compact, and vibrant palette. It's very similar to an advertising language, designed to attract and captivate. Even when it comes to his subjects, Lodola adheres to a pop vocabulary, as much of his work relates to the legendary 1960s, the era of the economic boom, one of the most popular and iconic periods in Italian history.

Marco Lodola was born in Dorno in 1955. He trained at the Academy of Fine Arts in Florence. In the 1980s, he became interested in Futurism. Lodola combines his visual art with other disciplines, such as music and literature. His artistic language is characterized by the use of plastic materials into which he physically introduces light. He has participated in several editions of the Venice Biennale. He designed the poster for the Turin Olympics in 2006 and the façade of the Ariston Theatre for the Sanremo Music Festival in 2008.

The transaction takes place with maximum security for both the seller and the buyer. We take care of the conformity (provenance, authenticity, state of conservation) of the work and handle the shipping.
Returns are possible no later than 14 days after receiving the order.