Mimmo Rotella - Chanel No. 5

The work was conceived using the Décollage technique, used by various artists since the 1950s, which involves layering posters or flyers, which are then gradually torn away. This technique is undoubtedly linked primarily to the poetics of the object, as it involves the use of discarded materials from consumer society, but also to Pop Art's interest in mass media, as well as to an artistic gesture, as the artist tears down the posters.

The work is part of Mimmo Rotella's famous decollage series. The object, composed of overlapping posters, is reconfigured by the artist through the act of tearing. This practice simply introduces the accidental nature of reality directly and suddenly into the artwork, giving it a new meaning. The tears, which mimic the ravages of time or weather on the posters, shift the work from an abstract dimension to the concrete dimension of existence.

Mimmo Rotella (Catanzaro 1918-Milan 2006) was an artist deeply engaged in experimenting with new artistic languages ​​in the second half of the 20th century. After some experiments with phonetic poetry, he created his first décollages in 1954. In Paris, he participated in the Nouveau Réalisme movement, and his interest in the poetics of mechanical processes was also expressed through the creation of Mec-art, or processes of serial image transcription.

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