Roy Lichtenstein - Women

The work draws on a pop aesthetic in its use of stereotypical images, inspired by mass culture. Pop Art was born in the United States in the second half of the 20th century as an interest/critique by artists of the contemporary "consumer society." All expressions of Pop Art presuppose a sort of double bond with the world of consumerism and the mass media. On the one hand, it is the artwork that is reduced to a mere consumer product, thanks to the use of advertising or comic book language in the works and their serial reproduction through mechanical processes. On the other, it is the advertising images and consumer goods themselves that become works of art.

Among the founders and greatest exponents of global Pop Art, Roy Lichtenstein plays a key role in elevating the language of comics to the level of a work of art for the first time, an extraordinary insight that continues to inspire countless artists today. What sets Lichtenstein apart, as a result of being the first artist to use the comics medium, in a move typical of 1960s American Pop Art, is that he does not hybridize the comic strip with other pictorial media. Instead, the comic strip itself, almost in its entirety, is transformed into a finished work. To achieve this, Lichtenstein's intervention consists of isolating a scene and enlarging it macroscopically to highlight the textures and highlight the mechanical nature of serial reproduction. The written word, a fundamental element of comics, thus takes on a whole new context, almost symbolic and existential.

Roy Lichtenstein was born in Pittsburgh, USA, in 1923. He moved to Cleveland in 1951, where he lived for six years, with frequent visits to New York. Between two periods of artistic production, he practiced different professions. During this period, his work oscillated between Cubism and Expressionism. In 1960, he began teaching at Rutgers University, and it was in this context that he created his first pop works in 1961, reinterpreting comic book images using techniques derived from advertising posters. In 1961, Leo Castelli began exhibiting his works at his New York gallery; his first solo exhibition took place there in 1962. His work was heavily inspired by advertising and comics, the popular imagery of the time. Lichtenstein used a plot system and drew inspiration from hygiene and food stereotypes. The artist loved food and succumbed to advertising convention. In the early 1990s, he and his family made arrangements to create a private foundation to facilitate public access to his art and that of his time.
Struck by pneumonia, Lichtenstein died in 1997 in Manhattan, New York.

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