From Andy Warhol (Sunday B. Morning Edition) - Marilyn Monroe

Folder composed of 3 lithographic prints.

The work draws on a pop aesthetic in its use of famous or mass-produced images and their mechanical reworking. Pop Art emerged in the United States in the second half of the 20th century as a result of artists' interest in and critique of the contemporary "consumer society." All expressions of Pop Art presuppose a sort of double bond with the world of consumerism and mass media. On the one hand, the artwork is reduced to a mere consumer product, thanks to the use of advertising language in the works and their serial reproduction through mechanical processes. On the other hand, as in this case, the mass-produced images themselves become works of art, as a more genuine and truthful expression of the new society and thanks to the artist's recontextualization.

The work is emblematic of the research of Andy Warhol, founder and leading exponent of Pop Art. The iconic image of the diva, the quintessential symbol of mass media culture, becomes a work of art itself. The painter's intervention merely recontextualizes the image, always within the context of a reflection on the new languages ​​of seriality. Mechanical reproduction thus becomes the primary means of creating and disseminating the artwork, which itself becomes an object of consumption. Formally, the color is saturated in accordance with the new demands dictated by the advertising image.

The series of silkscreens was inspired by Andy Warhol's famous work, which immortalized the diva's face in various versions. In 1970, he allowed two Belgian friends to produce a silkscreen series featuring Marilyn's face, based on the original silkscreen, distinguishable by some color variations and the wording "published by Sunday B. Morning." Andy Warhol, pseudonym of Andrew Warhola Jr. (Pittsburgh, August 6, 1928 – New York, February 22, 1987), was an American painter, sculptor, screenwriter, producer, director, cinematographer, editor, and actor. Warhol was one of the most important figures in the Pop Art movement. His artistic output encompassed a multitude of works, which he serially reproduced. The activities and experiments of his Factory defined an era and made him one of the most influential figures in 20th-century culture.

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