Vladimir Juranic - Sunflowers

Flowers as an independent subject began to appear in still lifes, a genre that emerged in the early 17th century. Subsequently, painters, especially the Impressionists, increasingly focused on the floral world, as an extraordinary opportunity to capture vibrant colors and light. Thus, flowers were depicted not only in vases, but also immersed in their natural landscape. While initially, flowers served as a pretext for painters to attempt a photographic reproduction of reality, with contemporary art, the subject of flowers also became a way of interpreting reality. The present work, however, represents a different context, and the theme of sunflowers is intended to exalt a simple, rural world of primary values. This is a typical iconographic theme of the pictorial genre to which Juranic belongs, that of the Yugoslavian Naïve School.

Juranic's style is typical of the Yugoslavian Naïve school, of which he is one of the leading exponents. The Naïve artist is by definition self-taught, someone who has not attended an academy but has found inspiration within himself. Stylistically, this translates into figurative painting that offers a simplified interpretation of reality, with infantile and unconsciously primitivist overtones. However, even the Naïve artist, in his spontaneity, possesses a self-awareness that leads him to develop a very specific aesthetic language, distinguishing it from amateurism. As we can see in this work, the process of simplifying reality is applied to a peasant world, guardian of the primary values ​​that Naïve painting seeks to extol. Furthermore, from a formal standpoint, Juranic's style transfigures reality into a fairytale dimension. The images, formed by pure lines and colors, become iconic, imbued with a blend of the archaic and the magical, precisely what we find in fairy tales.

Vladimir Juranic is a representative of the famous Yugoslavian Naïve school of the 20th century. His desire to seek out a childishness and a magical dimension in his representation is evident, with the aim of imbuing his artwork with primordial values ​​of purity and innocence.

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